![]() “I’ve been doing digital marketing for 20 years, and Lord knows we tried to get people to use QR codes, but everything changed with the pandemic,” says Pertschuk. At a time when COVID has led restaurants to ditch menus in favor of QR codes, people have become more comfortable using the technology. “Jo sells out arenas, so even though it’s not typical to focus on ticketing that many months out, we had this perfect opportunity to reach a quarter million people in our core target audience, so we decided to give it a try.”Īnd “Easter Sunday” benefited from something else. Stand-up comedy sensation Jo Koy (Jo Koy: In His Elements, Jo Koy: Comin’ in Hot) stars as a man returning home for an Easter celebration with his riotous. Stars: Billy Brown, Catherine McCormack, Stacy Keach, Pablo Schreiber, Seamus Davey Fitzpatrick, Reg E Cathey, Elizabeth Marvel, Holt McCallany, Meredith Hagner, Bill Irwin, Ryann Shane. “Jo has spent his career building an incredibly loyal audience and we realized we had a chance to mobilize them early to not only drive awareness, but also to actually sell tickets,” says Jon Anderson, senior VP of marketing at Amblin Partners. Watch Lights Out 2011 full Series free, download lights out 2011. Jo Koy: Lights Out DVD - NEW/SEALED Comedy Uncensored Jokoy Condition: Brand New Type: Movie Region Code: DVD: 1 (US, Canada.) Video Format: NTSC Case. ![]() Shot live in Seattle, the show highlights Koys. But Universal and Amblin felt that Koy had other qualities that will allow the film to compete. Jo Koy: Lights Out is a 2012 stand-up comedy special featuring the Filipino-American comedian, Jo Koy. This kind of innovation is important because “Easter Sunday” isn’t part of a pre-established franchise and it isn’t based on a comic book, making it something of an anomaly at the summer box office. “It was a chance to fish where the fish are,” notes Justin Pertschuk, senior VP of digital marketing at Universal. It’s the furthest out from a theatrical release the studio ever started selling tickets. ![]() And the chance to speak to such a captive audience led the film’s backers Universal and Amblin to offer tickets on Fandango six months before the film’s Aug. You can buy or rent Jo Koy: Lights Out for as low as 3.99 to rent or 7.99 to buy on Amazon Prime Video, Apple TV, iTunes, Google Play, and YouTube. ![]() Given that Koy performs to crowds of 15,000 people, the results have been encouraging, with as many as one-in-three people engaging with the QR code at some shows. Jo Koy: Lights Out is currently available to stream with a subscription on Paramount Plus for 4.99 / month, after a 7-Day Free Trial. ![]()
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